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Those who are involved in Internet marketing in some form know that many talented marketers actually got started selling recipe ebooks. Some of the more prominent marketers who started off in this niche make money including Willie Crawford, who still earns $300,000 each year from his original cookbook. Michael Tracy who is a prominent moderator from the Warrior Forum makes money by selling Diabetic cooking and African cooking recipes ebooks.

Out of all the possible niches on the Internet we could potentially follow, why is this considered niche news? Isn’t it old news? No – and that is precisely it! There are three crucial and niche news-worthy principles to making money that we can derive from this niche news that almost everyone has overlooked.

The first of these principles can be discovered by asking why both of these talented Internet marketers originally sold cookbooks to make money and continue to do so today. The answer is quite simple really — it’s because that is where they both have talent! They love to cook; and they now make money sharing their talent with other people through a useful product.

If you’ve spent enough time in Internet marketing, the idea of working where you have talent, rather than working where you will make money almost seems downright perverse — this is part of the problem. So many Internet marketers follow the money, rather than taking what they know and using it to create a product that will help others — then generate money from built relationships because something was shared..

Also, this niche news source disputes the fact that marketers started by mastering the system; instead, it points us in another direction. Many learned the system by promoting what they loved, which was not marketing originally. In fact, I would go as far as to say that it is actually what causes many Internet marketers to fail in finding the proper niche — they follow the money, rather than what they love.

This being said, there is another important concept we can learn from this niche news about how to make money. Niche products that can be sold to broader audiences make fantastic money. While Willie Crawford’s Southern style recipes are targeted to a crowd that specifically wants to make those recipes, many cooks simply want a larger base of recipes with which to work. This means that he can convert well with both niche and non-niche audiences, especially if the item is relatively inexpensive, as recipe ebooks often are.

In addition to being something they both love and something that sells to both niche and non-niche (or broader niche) groups, recipe ebooks are also niche news-worthy for another reason: they’re actually a product someone would rather buy online than off. If you’re cooking dinner for guests and they’re due to arrive in two hours, you need that recipe now. You don’t have time to run to the bookstore and search for the right cookbook – nor do you have time to order it from the Amazon catalog.

Instead, you perform a simple search engine; Michael’s cookbook pops-up and you make the purchase for a few dollars — in minutes, you’re printing out the exact recipes you need for tonight’s dinner.

So what does this niche news item leave us with? Three important lessons on how to make money online:

1) Sell what you love.
2) Sell it in a form that can be marketed to niche and non-niche markets.
3) And make sure it is in a form that people actually want to purchase online.

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Mary Murtha

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