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Marketing guru Allen Says recently made a controversial addition to the Warrior Forum — a private forum called Marketing to the Herd Mind, which gives insight into the behavior of the average Internet consumer. While many see his approach to this subject as highly controversial, others see it as an excellent chance to gain insight into the mind of a brilliant Internet marketer.

In this Internet marketing review, we will look at some of his suggestions on how to market on the Internet.

One of the first things to be covered in this Internet marketing review is the 21 bulleted points Allen makes about the habits and tendencies of average consumers. Allen’s premise is that consumers follow observable, predictable patterns – and can be induced by using certain psychological selling tactics.

In addition to discussing selling tactics, Allen’s new forum also serves as somewhat of a broad-based Internet marketing review. Not only does it consider general patterns of what works and what does not, it also reviews specific sites and sales letters, pulling each apart to examine its educational value.

Allen also describes how selling the dream of a successful life can be addictive and will entice people to give your product or service careful consideration. Some may continue buying one after another just like a gambler in a Las Vegas casino. Now that’s powerful knowledge!

One principle Allen discusses in “Marketing to the Herd Mind” is the use of frank talk and confidence. Allen suggests that no sales page will succeed if it is filled with fluff and does not frankly describe a solution to a problem. He suggests that using confident, bold statements can induce a consumer to buy.

Allen’s private forum covered in this Internet marketing review reveals how people value items that are limited. It’s true: when a product is differentiated by the word “limited,” its perceived value generally goes through the roof, even if limiting the sales of this product doesn’t actually enhance its real value.

His repeated use of case-studies and examples, and his frequent discussion and interjections make the forum more than worth the price of admission. The only question you might be left with is whether or not you can handle this information and how do you get to the actual information. As the forum disclaims, it is not for everyone; if you are not willing to honestly engage in discussions about consumers, you might want to stay far away from this forum. To find this new section go to the Warrior Forum and register. Then just look at the sections and find “Marketing to the Herd Mind”.

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Mary Murth

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