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Who is the undefeated, reigning champion of search technology? Google. And no one will dispute that fact. Google has superior crawler technology and always manages to innovate their way out of any competitive situation. This is why every other search engine, including Yahoo and MSN, will implement every algorithm change Google makes, but with a 6 to18 month lag. But what if there were some other way to measure the importance of a website than its ranking according to a complex algorithm? And what if there were some way to find that website other than crawling it? Would the tables turn against Google?

This is precisely what Ask.com has answered with their latest SE news. Ask.com wont outgoogle Google when it comes to indexing and ranking conventional websites, but they do have a plan to outsmart them when it comes to searching blogs, the newest and fastest-growing addition to the Internet.

According to Ask.com’s latest SE news announcements, they have implemented a new “Blog & Feed Tool,” which will not rely on conventional means to index blogs, but instead will harness Ask.com’s proprietary model to rank blogs according to user information and subscription totals. Ask.com insists that this latest SE news release will change how blogs are found and viewed.
Rather than waiting weeks or months for a search engine to find a blog and determine how it should be ranked, Ask.com can index blogs as they are registered and then rank them according to their model, which they insist will mitigate spam more than even a traditional engine algorithm.

Ask.com’s new Blog & Feed Tool will allow users to search for blogs, feeds, and individual posts in several different ways. One method will allow them to sort by relevance, another by date, and another by popularity.

This latest SE news-worthy Blog & Feed Tool also comes with a number of other interesting features. It allows users to mouse over blogs and view a preview, which will give the browser to avoid falling prey to spammy blogs before they even visit.

This latest SE news release is also great news for entrepreneurs and webmasters, who are looking for fresh content and for ways to gage the market. Ask.com’s Blog & Feed Tool will allow them to immediately aggregate all of the relevant feeds they could potentially use on sites they own. This tool will also give webmasters the ability to check what the most searched for phrase was for given periods, which they can set manually.

For more information about Ask.com’s new tool, go to the following URL: http://blogsearch.ask.com.

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Mary Murtha

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