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Every search engine on the World Wide Web can benefit from consistently updating the algorithms and processes that it uses in order to determine the page rank for every website that it indexes. This is because the internet is growing at an incredible rate. According to a report put out by COMScore Networks in January of 2007, there are more than seven-hundred forty-seven million active users on the internet, which is a ten percent annual increase against the numbers that were obtained in January of 2006.

Major search engines are used every single day by individuals who are looking for products, information and services on the web. These users launch over 400-million queries every single day, and if your business web page is not receiving an adequate page rank in the index of the most prevalent search engines like Google and Yahoo, these users will be unable to find your website, regardless of whether not they are looking for the exact product, service or information that you are offering.

Successful marketers online are beginning to recognize that there is serious potential on the Internet that is essentially a giant online market which is available to everyone all over the world, and can easily connect buyers and sellers, as long as these buyers are easy to locate. Accordingly, many online marketers have began to develop comprehensive strategies for web site positioning, so that they may capture their own share of this constantly expanding market.

Although there are many ways for a potential buyer to find a website, the most popular vehicle which connects users to web sites are search engines and search directories, as they provide the first and debatably the most crucial step in the online communications link. The results of a search engine query are the bridge which connects potential customers to the web sites of companies which carry the products or services that they seek.

In order to attract the website traffic that you seek, it is absolutely crucial that you create a webpage with search engine visibility, and that your websites appear at least within the top thirty results for search queries on as many relevant key phrases as possible. Without prominent listing in search engines, consumers will be unable to find your website, because they will most likely find what they are looking for within the first thirty results.

Search Engines and Permission Marketing

The internet is a truly interactive medium, as it allows us to connect with interested parties at all times, twenty four hours a day and every day of the year. Potential customers can use search engines and search engine directories every single day, in order to locate the content they are looking for and to discover new and exciting webpages on a daily basis. Typical search queries on the more popular search engines can generate over a million different results, so the only way to catch the attention of potential consumers using this interactive medium is to take the steps necessary to create a positioning strategy which will afford you more valuable business and invaluable traffic.

More than eighty percent of all internet users utilize queries through search engines and search directories in order to find the web sites that they seek, according to a report by Forrester Research. The online shopping industry is continuing to grow at a healthy rate, reaching almost $65-billion dollars last year which was a twenty-six percent jump since this time last year. The amount of internet spending for the year 2006 climbed to $102-billion dollars which was an increase of over twenty-four percent from the year 2005.

According to a study conducted by Berrier and Associates, there is a sixty-five percent click-through rate for the first ten results of any query conducted through a major search engine like Google or Yahoo. Additionally, a study which was conducted by a company called IMT Strategies found that search engines are the most popular method used by people who are looking for specific web pages. The second most popular methods included random web surfing, and word of mouth recommendations.

Traffic that is drawn from search engine queries is the most valuable of all forms of internet traffic, because it connects businesses to people who are actively searching for some kind of product, information, service or solution.

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Mary Murtha

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